For instance, in the lastest TV ad for Green Flag roadside assistance, you will notice they utilize the ultimate emotional tag line for the audience they are trying to reach, those who have cars which arn't necessarily reliable AND play Coldplay records. They say they will come and 'Fix You'
Aaaaah.
I have to admit I found this book tough going . If it hadn't have been for the chapter headings I might have got really confused.
ReplyDeleteAfter the first chapter it does get a bit easier but I mentally tended to strip out the good stuff to understand . I could sort of see the humour but is was not as apparent as in the Dubai and the Hickey pieces.